Cal Poly Associated Students, Inc.
In December 2016 I was tasked by the More than a Motto creative team to illustrate the taglines of Cal Poly's Associated Students, Inc. (ASI) for their case study featured in Cal Poly's inaugural More than a Motto publication.
I began by sketching the ten taglines to see how each phrase would fit together, giving myself room to rearrange anything in Photoshop if necessary.
Each tagline/filler text was pasted on its own layer for seamless arranging and re-arranging. Luckily, the only changes made to the original sketch were scaling certain phrases down in size to create a full, balanced rectangular shape.
Once arranged, flourishes and doodles were added to fill gaps between each tagline. In Photoshop, I created a gradient overlay to replace the black lettering.
More about the book:
More than a Motto: The Meaning Behind Cal Poly's Learn by Doing Signature's 22 case studies highlight unique and important contributions from students, faculty and staff to the university’s Learn by Doing philosophy. Each case study was carefully selected by an editorial board with representation from across campus and exemplifies educational excellence in the colleges as well as through co-curricular and multidisciplinary campus activities. In the spirit of Learn by Doing, the book was written and designed by four Cal Poly faculty and staff members with assistance from students during the design process; students in University Graphic Systems printed the book’s first 1,000 copies on its Heidelberg Press—the largest print job the students have ever undertaken.
Learn more here.